How to create a compelling media kit
You only get once chance to make a good impression.
Get that WOW effect from your prospective clients!
 A
well-built media kit is vital for effective marketing. Without it, all your
promotional efforts could be wasted. You might be able to talk a good game and
get the “hiring” company energized and excited about your speech presentations,
but when they request your media kit and see a skimpy, unattractive, and
uninformative package with only a couple of documents and nothing more, all that
“talk” will have been for nothing!
A brilliantly designed media kit is good, but although visual impact is
important, your content is equally as important. Your media kit's value is in
the information it provides and in its news worthiness.
Whether you send your media kit via email in PDF format or whether you decide
to print and post it, it should be packaged neatly with a cover / folder bearing
your organization’s logo. The number of components you should include depends on
your focus and your target.
Your media kit should include:
- A folder with an eye-catching cover - to hold contents neatly; if you are
sending your media kit in PDF format, make sure the cover page presents as a
folder cover
- An introduction letter customized to meet the needs of the recipient
- Speaker's bio (also referred to as a one-sheet) with your photograph (black
& white or color, preferably a head shot with white background)
- List of topics / presentations, along with a description or outline of each
topic
- Fee schedule: include your entire fee schedule (including international
rates)
- Six recent speaking references
- A professional demo video on request by recipient - see our tips on
creating a professional demo
If you would like assistance putting together a professional media kit please
contact us. |
