Al Lautenslager
Professional Speaker
award winning
Marketing &
PR Consultant
Author
Direct Mail
Promotion Specialist
Entrepreneur
|
|
Al Lautenslager
Profile
Al Lautenslager is an award winning marketing/PR consultant, direct mail
promotion specialist, author, speaker, and entrepreneur. His businesses have
helped hundreds succeed in their own businesses. He is the principal of a Market
For Profits, a Chicago-based marketing consulting firm and also the president
and owner of a small business, The Ink Well, a commercial printing, and mailing
company in Wheaton, IL. Al recently appeared on radio, as a marketing expert to
review Super Bowl commercials. He has also appeared on TV.
Al has started up businesses and closed them down. He has walked the walk of
a guerrilla marketer. He is a multi-winner of business of the year awards from
various organizations. His articles can be seen on over 20 online sites in
addition to being a featured business coach for the online site of Entrepreneur
Magazine, entrepreneur.com.
A member of USA Today's small business panel, and a certified Guerrilla
Marketing coach, Lautenslager is also a much-in-demand speaker on the subject of
marketing. Recently, Fast Company Magazine announced that Lautenslager is a
finalist for its annual Fast 50, "ordinary people doing extraordinary things" as
"leaders, innovators and technology pioneers".
Al speaks to audiences wanting to learn more about building their businesses
through low or no cost marketing tactics. Many in his audiences leave with
strategies and tactics they can use the same day as they hear them.
His leadership has extended to his involvement into the community, is on the
board of directors of five non-profit organizations, including two chambers of
commerce. Al’s latest book, Guerrilla Marketing in 30 Days is co-authored with
Jay Conrad Levinson, the father of Guerrilla Marketing.
Jay had this to say about Al: “Al Lautenslager is a true guerrilla marketer
with a passion for marketing that is second to none. His strong desire and
uncanny ability to share his knowledge and experiences results in others being
successful.” It was this inspiration that joined the two together to develop,
Guerrilla Marketing in 30 Days.
Keynote topics
Available for Full or Half Day Workshops, Conferences, Keynotes, Panels and
Consultation! Choose from 5 keynote subject areas for your group:
- Opportunity is Everywhere, You Just Have to Know Where to Look:
After breaking out of a 17 year corporate career, Al decided to start
seeking more opportunity. He fulfilled his entrepreneurial urges and became
successful. He found that he not only was an idea generator, a good
communicator and possessed an ability to sell ideas; he found that he was
creating, pursuing, and developing opportunity after opportunity, whether it
was a business idea or a marketing idea to further a business along. He’s
lived this, researched it, and seen those without it and now wants to share
it.
- Networking for Profits: Networking is the Primary need of small
business startups, independent professional and ongoing concerns: (for short
term survival and long term sustainability.) It is attributed as the number
one reason most companies are successful. Networking in the most efficient
way will skyrocket your sales, prospecting efforts and profits. Al will
share with you, easy-to-use tips and techniques on how to improve your
networking skills instantly. This is our most requested series.
- PR for Profits: Companies and organizations just like yours are
reaching higher levels of success everyday - and they're doing it with just
a little bit of PR. The power of the press is incredible. It is incredible
if approached the right way. Al Lautenslager will tell you what methods work
best, things the press likes and things they don't; how to build
relationships with editors and much more. Those that have attended Al's
presentations on PR have put ideas in action the same day they hear him.
Al's style and presentation cuts through all the clutter and offers a very
common sense approach to the whole subject of using the media to promote
your business and organization.
- Entrepreneurism for Profits: Hear it from someone who has been
through the trials and tribulations. Hear it from someone who lives the
entrepreneurial dream each and everyday. Al has started up numerous
businesses. Hear the stories, the insight, and the lessons learned along the
way. If you've ever had an itch to start your own business, you must hear
this spirited, high energy presentation on entrepreneurism. Whether you are
an idea person looking to get to the next step or a larger organization
wanting to breed entrepreneurial spirit, Entrepreneurism for Profits is for
you. Al's passion becomes contagious and he is a vast resource for
information related to this subject.
- The Balancing Act - The Role Of The Selling Owner: You’ve got a
business, now what? Something must get sold. Who sells it? To whom? What do
you sell? Who is ultimately responsible? The salesperson, the sales manager,
the business owner? What is the role of the business owner? This year, you
are going to lose 25% of your business*. What are you going to do about it?
*Average attrition rate in some industries. At no other time in the past
decade have business owners faced such a flurry of sales issues flying at
them all at once. Do I have the right sales approach? Do I have the right
people selling for me? Do I have enough sales activity? Do I as the owner
need to be calling on customers and prospects? When will things turn around
for our industry? Many entrepreneurs and business owners accustomed to good
times may not have the experience or memories to fall back on during the
down cycles. Knowing the role of the owner in all of these situations is
paramount to the success of a business. Al Lautenslager lays out the owner's
role in selling, how marketing fits in and how a business can grow with the
right sales and marketing attitude, skills, environment and organization, in
his live, energetic presentations.
- Instant Customers! 10 Things To Do To Get A Customer Now And
Other Insider Secrets. Al provides the insiders secrets you need to know to
build up a solid customer base for your businesses and how you can leverage
those opportunities for quick business.
In this presentation, you learn:
• At least 10 things you can do today that work
• Things that don't work and why
• How to get other people to do your marketing for you
• Ways to get not just the order but the ongoing business
• A source to instantly add people to your network
• How a personal touch can add to your business
• 15 ways to market with articles
Products
To order
products or obtain further information on this speaker, please
contact us.
|
