Camille Schuster
Professional Speaker
Author
Facilitator
Trainer
Consultant
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Camille Schuster PhD
Profile
Dr Camille Schuster (Ph.D., The Ohio State University) is President of Global
Collaborations, Inc., a Full Professor of Marketing at California State
University San Marcos, and has been a faculty member at Xavier University,
Virginia Tech, Arizona State University, and Thunderbird. Dr Schuster has worked
with leading executives in ECR (Efficient Consumer Response) activities,
international sales and negotiations, GCI (Global Commerce Initiative)
development, and international business practice activities since 1984 and
presented keynote presentations, breakout sessions, speeches, and workshops on 4
continents in more than 30 countries.
Dr Schuster is a member of the District Export Council, Chair of the Global
Marketing Special Interest Group of the American Marketing Association, a member
of the Global Scorecard Committee sponsored by GCI, and has served on the boards
of various international organizations in Cincinnati.
Her speaking, training, facilitating, and consulting activities are grounded
in reality, based upon experience gained primarily through data gathering and
collaborative project development with global business executives in small,
mid-size, and large, multinational companies, as well as industry associations.
Dr. Schuster has worked with top executives as well as middle management;
services, retail, and manufacturing companies; faculty; and been on panels with
leading business executives. Keynote topics
Consumer centric topics
- Do You Know Who Your Most Valuable Consumers Are and What They Want?
Company representatives discover why identifying valuable consumers is
profitable and the value of a data warehouse. In addition, representatives
practice the process of developing consumer insight regarding the wants and
needs of these most valuable consumers.
How Do You Take Your Business to Your Consumers? We rethink traditional
approaches to promotion and create a consumer-centric perspective. That
perspective involves beginning outside the company with your valuable consumers
and creating effective new ways to deliver messages to your valuable consumers.
- Consumers Aren't Always Right, But They Should Always Receive Your
Undivided Attention. Consumers are not all equal in their impact on your
business. Satisfying all consumers can be very costly. Participants learn
guidelines for listening to consumers, evaluating their ideas, and making
profitable business choices for your most valuable consumers.
Competition is Second Nature - What is Collaboration? Everyone has learned how
to compete successfully, but how do you compete and cooperate with the same
company? Participants learn precisely what information to share, what
information to keep proprietary, and how to conduct collaborative meetings.
International topics
- People Around the World are all Alike - NOT! Participants realize
that even though people around the world may have eaten at McDonald’s or speak
English, they don’t always do business the same way. Difference in expectations
leads to frustration, confusion, and lost business opportunities. Participants
learn how to anticipate and prepare for differences.
Differences are Not Good or Bad - Just Different This topic emphasizes specific
business activities – what’s the same, what’s different, and what you have to do
to make things work. Where do the differences in expectations come from, how to
anticipate them, and how to adapt to achieve your goals.
- How do I do business in (name the country)?
Individuals or teams who will be doing business in another country or with team
members from another country, learn how to prepare for and conduct business
successfully. The goal is not to have participants “go native” but to have them
learn what and how to adapt for success.
- What aspects of global business affect my job?
How do cultural differences impact what I do on a day-to-day basis? How do they
impact my success? What do the differences mean if I am doing telemarketing
work, selling to foreign-owned companies in my home country, selling to
foreign-owned companies in other countries, or partnering with a foreign-owned
company?
- How do I Adapt My Negotiating Style to be Successful in Other Cultures?
Individuals have the opportunity to practice a general set of skills for
successful negotiation as well as specific skills and techniques for success in
different regions of the world or specific countries.
Products
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