Shel Horowitz
Speaker
Frugal & Ethical
Marketing
Social Change
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Shel Horowitz
Profile
Shel Horowitz' Business Ethics Pledge, soft-launched in June 2004, has
already reached 6 of the world's 7 regions. The goal - to locate 25,000 business
leaders to sign a business ethics pledge and create a "tipping point" to shift
society toward ethical practices in business. No stranger to impossible
campaigns, Shel was the one who stepped forward to organize Save the Mountain, a
grassroots organization that successfully blocked an environmentally disastrous
development project that the "experts" said couldn't be stopped.
Shel believes that the best marketing is also the most ethical and the least
expensive. The 2 most recent of his 4 books on the subject of marketing have
both won awards: Principled Profit: Marketing That Puts People First and
Grassroots Marketing: Getting Noticed in a Noisy World. APEX Award winner
Principled Profit has been re-published in India and will appear shortly in
Mexico.
As a copywriter and marketing / publishing consultant who got his start
promoting grassroots social change organizations so poor that he had to deliver
press releases by bicycle, Shel helps small businesses and non-profits around
the world get their message out successfully at the lowest cost and with maximum
effect.
Shel has been covered in the New York Times, Christian Science Monitor, Wall
Street Journal, Woman's Day, Los Angeles Times, Boston Globe, Fortune Small
Business, Inc, Reader's Digest, NBC TV, Fox TV, Ask Heloise, and hundreds of
other print, electronic, and Internet media. You'll get over 10,000 hits if you
enter his name in Google. He operates three major websites offering over 1000
resources on frugal and ethical marketing, and on having fun cheaply:
PrincipledProfits.com,
FrugalMarketing.com,
and
FrugalFun.com.
He has spoken at the Public Relations Society of America's International
Conference, several Publishers Marketing Association Universities, business
associations from chapter conferences of the American Marketing Association
(Hartford , CT) and Business for Social Responsibility (Boston, MA) to the Bay
Area Independent Publishers Association (San Rafael, CA), and staff development
for the University of Vermont and Smith College. Shel is one of only a handful
of speakers to be invited back for a return engagement at the University of
Massachusetts Family Business Center. He has presented to audiences ranging from
5 to 800.
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Can one person spark an international movement for social change? Shel Horowitz
says YES ! |
Topics
- Abundance, business ethics and cooperation: Cross-marketing: how you
can work with your competitors to grow all of your businesses; how to find and
harness the abundance principle in your business; how to be a success in
business and still hold your head up high; client-centered marketing; sales from
a marketing mindset; the "triangle of expertise"; how to turn marketing from a
cost into a direct revenue stream
- Frugal and effective marketing: Low cost, high return world wide web
marketing; Internet marketing beyond / without a website - the Internet's secret
weapon for marketers; Internet marketing 101; how to write a great press
release; reinventing news releases and pitch letters; how to be noticed in the
throng; improve your marketing; copywriting 101; client-centered marketing;
marketing for authors and book publishers
- Consumer advocacy for business ethics: how to force businesses to
behave better and why they'll thank you; how consumers can influence business
choices and values even without organizing
- Frugal fun: travel; shoestring budgets; sumptuous "speriences"; free
and low-cost romance
- Frugality: how to make the most out of the least; barter is better
- Community organizing: how to organize community support for a cause;
making a difference through local electoral campaigns; community organizing
in-depth
- Careers / entrepreneurship / human resources: starting a business on
a shoestring; how to find satisfaction in your job; writing a résumé
that works; making a living as a writer; responsible outplacement; how to
downsize ethically, book publishing 101; résumé
and career brainstorm / critique
Products
To order products from this speaker, please
click here.
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